Attract new customers through targeted online marketing by utilizing SEO, PPC and Social Media.
Grow the lifetime value of your customers by leveraging automated behavioral marketing campaigns through email, SMS, voice and direct mail.
Cut costs by automating many daily management tasks and see real time service issues that need attention.
Give your customers the best experience by getting reviews and communicating with then on a consistent basis.
Advantage attracts new patients to your location by improving and managing your online presence through all marketing channels such as, Social Media, Micro Site(s), Blog Content, Search Engine Optimization and Pay Per Click.
We manage your social media profiles such as Facebook, Twitter, and Google by posting new content across all these channels on a consistent basis. You can see all the posts (and schedule posts) within Advantage so you can see what we are doing and what is working. You also have the ability within Advantage to post yourself, giving you one place to manage all your social profiles.
We build you a micro site so that we have the ability to track activity, optimize for conversions, and increase your presence in your local market through targeted SEO.
We have in house writers that are producing high quality content that is targeted to your customer and is getting posted on the micro site blog.
SEO is an ever changing animal that needs attention on a consistent basis. We have a whole team dedicated to making sure everything on your site is updated with the right content, keywords, links and more to ensure your location is in the highest position.
Pay Per Click can be one of the quickest ways to get in front of potential customers and at the same time the place where you could spend a lot of money. Because we have so much experience in this market we know the formula that it takes to get your ads running at the right price that will give you the best ROI.
Getting traffic to your site is important but if they are not converting (calling you, getting a coupon, looking up directions) then the traffic doesn’t mean much. We are constantly testing new landing pages and Ad copy that optimize your site and get you the highest conversions.
Grow your new and existing customers by keeping them engaged with a combination of email, direct mail, SMS, survey(s) and voice communication that will help you stay connected to improve your customers health and experience.
Stay in contact with people who downloaded a coupon or called your clinic but did not come in. The automated campaign keeps you in touch with the lead on a consistent basis, encouraging them set an appointment or come in.
Easily send a text(s) to your customers to give customers directions, paperwork, or schedule an appointment – keeping them engaged and making the process and experience seamless.
Most customers come in for the first time to ‘test out’ the service and see if it’s going to work for them. With so many first time visits we make sure they are getting the attention they deserve after their first treatment. The automated email campaign ensures that you stay connected consistently while educating them on the benefits of chiropractic care making it easier to turn first time visits into memberships.
Getting feedback and listening to your customers will help you understand their needs and give you an ‘insiders look’ on how your Drs and staff are performing from your customer perspective. We have a series of automated surveys that go out depending on the customers level (first time visit, membership, etc). You can also, create, send and track your own surveys right from Advantage.
We have been delighted with the cutting edge customer acquisition and retention strategies developed by the OTT team. The icing on the cake is the incredible training and support from Angie and the team. Thank you, OTT!
I have enjoyed working with Chad, Angie and the rest of the Over the Top team. I have found them to be responsive and eager to implement any improvments we’ve suggested. I find the OTT platform does a great job of streamlining the SEO needs of our business.
We utilize the Advantage dashboard to manage our from desk staff on a regular basis which helps us all stay on the same page.
Advantage from Over the Top is a great tool that enables you to maximize the value of every call to your clinic! With the capability to trace every call and every coupon downloaded, you really have the ability to get new patients into the office. With the option for email reminders there really is no way for patients to forget to come in for their weekly visit!
Advantage makes your staff more productive by automating many essential yet time consuming activities like scheduling appointments, answering account-related questions, sending out postcards, and identifying payment issues. By reducing the need for manual admin work, you can lower your staffing costs and reassign your team to higher value activities.
Fill up your schedule by giving your customers the ability to request appointments online from your website, email communication or over the phone. Advantage knows your business hours and only gives customers the times and date options that give them the best experience.
Advantage saves you time by completely automating appointment reminders and confirmations. All scheduled customer appointments are contacted according to your setting and/or customer preferences – via email, SMS or phone.
See the life time customer value of your patients and memebers and compare them to the national average to see how you’re clinic is doing.
The Chiropractic industry is very competitive market, so doing the small things is what will keep the customers coming back. It’s the extra personal touch, the extra convenience and the extra care you take to make them feel like family. Advantage helps you go that extra step by giving your customers and staff the tools that are needed to give them the personal attention.
Make your customers feel like family with timely, personal birthday and holiday cards. Advantage can send both an email and a task reminder to the staff to mail out the cards according to your preferences.
Take good care of your customers by letting them know exactly what to expect after their first visit. Keep them engaged with tips on how to maintain a healthy lifestyle, clinic promotions and more.
Advantage makes it easy for customers and customer service to schedule appointments and send automatic reminders via email, SMS or phone. This helps your customer and staff plan for their visits in advance and giving you the real-time picture on what appoints are expected for the day.
We have been delighted with the cutting edge customer acquisition and retention strategies developed by the OTT team. The icing on the cake is the incredible training and support from Angie and the team. Thank you, OTT!
I have enjoyed working with Chad, Angie and the rest of the Over the Top team. I have found them to be responsive and eager to implement any improvments we’ve suggested. I find the OTT platform does a great job of streamlining the SEO needs of our business.
We utilize the Advantage dashboard to manage our from desk staff on a regular basis which helps us all stay on the same page.
Advantage from Over the Top is a great tool that enables you to maximize the value of every call to your clinic! With the capability to trace every call and every coupon downloaded, you really have the ability to get new patients into the office. With the option for email reminders there really is no way for patients to forget to come in for their weekly visit!
Local Search Engine Optimization for top keywords
Local listings and profile management on over 100 search, directory and social media sites.
Social Media Management for Facebook, Twitter, Google + and more
Pay Per Click setup and management for Google
Micro Site and Blog setup and managed
Content articles for locations blog
New lead email campaign
First Visit email campaign with survey
ongoing email campaign(s) for members
See who is calling and where they are calling from (website, PPC, direct)
Contact Activity Log
Potential Customer script for the staff
Get up to 5 tracking phone numbers
Comes setup with PPC and Website tracking phone number
Create coupon tracking codes to measure your marketing efforts
Easily create tracking links to measure the effectiveness of a post
Coupon and Phone activity reports
Appointment System
Email and SMS appointment confirmations
Satisfaction Survey
Birthday Reminders
United States – 23522 El Toro Road #204, Lake Forest, CA 92630
Philippines – 202 San Francisco, Maharlike Hiway, San Pablo City 4000
India – 12th Main Road, Anna Nagar, Chennai 600040
Phone: (949) 829-2998